ON page optimization

On-page optimization:

It includes the following terms:

Link URL

First thing to note is your link URL. So include all your target keywords in to the URL.Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results; however that is not the only factor.URLs that include targeted keywords also perform better. The location of these keywords can also be a major influence.

Page title:

Title tag is very important for on-Page Optimization. Always try to include all your target keywords in to the title.

Heading:

It is good to have title (title tag) and heading to be same. 

Content:

Content is the most important attribute and you must have relevant content in all pages of your site.

Image:

Try to include at least one image to your article with alt attribute. And also add your target keywords to image alt attribute.